Published in Emprendedores , 29 - September , 2023 Overview franchises

Proposals that never satisfy
Restoration, in its own right, in the form of an inexhaustible capacity to germinate more and more concepts. “Here the importance of the fast food segment (burger, pizza, sandwich) stands out, along with that trend where healthy eating, quality and a local product converge,” explains Pablo Gutiérrez, general director of Operations at mundoFranquicia. In this recent Emprendedores article we showed the potential of a market that, in some of its branches, is growing at 26%.

"Another clear trend is the entry of international players in the American, Italian, Asian and Mexican segments, to which we add the possible appearance of a new Turkish food operator, one of the most demanded in delivery in Spain." A note about this last phenomenon: years ago some kebab chains reached a certain size but, finally, they died.

At the service of new realities
Always alive, the services sector brings together diverse opportunities... and interesting in terms of its projection. “We started with concepts aimed at increasing the leisure time available to the end client, to continue with real estate businesses related to an international profile and to end with tourist initiatives, the latter mainly in cities with more than 200,000 inhabitants,” summarizes Gutiérrez.

There goes our contribution, with renewable energies, energy efficiency and cost savings at the forefront, activities in which you can delve deeper thanks to this report. Other areas to take into account are cleaning services – they have yet to take their definitive growth –, healthcare – at the dawn of their authentic potential – and those related to the senior public – it is a matter of time before projects arise that address key specialized or comprehensively the demands of a segment of the population with a more than interesting purchasing power.

They never completely disappeared, but they were in the background and are now experiencing a certain boom. We are talking about marriage agencies –yes, perhaps they should reformulate their commercial brand–, which welcome heterogeneous profiles of users, among whom we find people who flee from dating apps as crushers of emotions and egos. History, as we see, is usually cyclical and repeats itself.

The most sustainable avant-garde
Carlos Barbadillo, Project Director at Barbadillo & Asociados, maintains that the trend [opportunity] is to continue adapting to the digital environment. “The evolution here does not stop, as we have seen with the explosion of artificial intelligence assistants, which are also being used in businesses to improve and streamline processes and obtain relevant information.”

In parallel, sustainability penetrates more and more areas, with second-hand clothing as one of the most fertile fields – still barren – for chain initiatives. And its potential is notable, satisfying the concerns of a wide range of users, especially the youngest, who see these stores as a natural channel for buying clothes.

And more ideas for a 2023 to live
Gutiérrez draws a profile with those opportunities that transcend any sector and that can define the direction of the market in the coming years. As a starting point, this consultant highlights the strength of the organized channel compared to the independent channel. “Some of the most relevant opportunities revolve around a very competitive quality-price relationship, with a customer orientation through adding value to the product. Here the price is important, but it is not the decisive element in the equation.”

As a result of the economic context, the focus must be placed on margins “due to the rise in raw materials”, while specialization at all levels is positioned as a vector of growth. Related to the latter, we can mention industrial projects that focus on very specific activities (acoustic insulation, detection of water leaks, installation of aluminum pergolas...).