Published in Emprendedores , 28 - October , 2022 Franchises of Spain

Preventive health, hyper-specialized gyms, psychology with an alternative approach... The catalog of health projects with a differential approach continues to grow

Henry Marsh, a famous neurosurgeon, affirms in the prologue of his book 'First of all do no harm' that knowing when not to operate is as important as knowing how to operate; and that experience in the former is more difficult to obtain. The reflection of this inspiring professional could be extended to the world of franchising, where it is as important to know when it is not feasible to franchise a business model as the ability to franchise itself. An approach that would prevent access to the system for so many projects that remain on the shore due to the inconsistency of their proposals.

This approach acquires special importance in a segment that works with the health of patients/clients. From here, the foundations that support these initiatives must be solvent, without forgetting the precautions derived from carrying out this activity, as Joaquín Prósper, founder-counselor of Imédica-Ingeniería y Soluciones Médicas, reminded us. “Entering this sector, with services or products that require health authorization, always requires a greater effort to comply with the regulations. In each Autonomous Community the norm may vary, hence special care is required with the regulatory advertising formalisms and with the qualifications of the personnel who will provide the services”.

The aspects to take into account do not end here. “You don't have to advertise to sell. Health should not admit promotions, sales, or anything that may imply or indicate an exaggerated benefit assessment. And the rigor here is a link here that should never be broken; otherwise the chain will also break.